Whether you’re looking to launch a website or revamp an existing one, getting the job done right is critical to your company’s image in the market. That’s why it’s so important to find a website designer you can trust to reflect your ideas and support your objectives. But with so many design firms out there today, it can be challenging to find the right one. Here are five things to consider when looking for a designer.
Some designers have been working on websites since the advent of the Internet while others have entered the field more recently. While time-tested firms may offer stability, younger designers can bring new ideas to the table. What’s more important than a designer’s longevity is experience in your industry and with the type of site you need, such as transactional versus informational. You’ll also want a designer that specializes in websites rather than a graphic design firm that dabbles in landing pages as an offshoot to its core work.
When researching designers, look for links to live sites they’ve completed so you can see their work in action. Be sure to visit several sites to get a feel for the designer’s style. Are they fresh or dated? Do they look similar or show range in design. If the examples don’t “wow” you or the firm has a general style that you don’t like, then it’s probably not the right fit.
When you talk to designers, you’ll want to make sure they ask questions and listen to your ideas. Even though they may be the experts in websites, you know your business better than anyone. The best firms will incorporate your thoughts with their own creativity and insights to develop a site that exceeds your expectations.
While it may sound great if a designer offers to create your website for a budget price, be careful with deeply discounted costs that seem too good to be true since they likely mean the firm will utilize a basic template rather than create a site that’s designed specifically for your business, audience, and goals. And make sure you understand everything that’s included in the quote and if you’ll be responsible for any extras, like programming. Lastly, ask how the designer will bill you to make sure the structure works with your budget.
If you want the designer to maintain your site after it’s live, ask for a quote for ongoing updates. But if you plan to maintain the site yourself, you’ll want a platform that allows non-technical staff to easily make content changes. Ask the designers what content management system they plan to use, then investigate the options to make sure the framework will be simple enough for you to handle.
A website is the face of your business, so getting it right is critical. That’s why finding a website designer is so important. Consider these five factors to select the right one for your business.